Perdue Finalizing Hispanic Agency Search

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NEW YORK Perdue, one of the nation’s largest poultry distributors, is nearing the end of its search for a Hispanic agency to market and advertise its Perdue Farms brand to Latinos.

The Salisbury, Md.-based privately held, family-run company confirmed that its marketing department was visiting finalists this week at their offices in Miami and New York. Sources said Miami-based del Rivero Messianu DDB and SiboneyUSA and New York shops Wing Latino and Ole are candidates for the account.

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