Pepto-Bismol "Rex"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Since Pepto-Bismol’s 2004 introduction of its ridiculously catchy diarrhea dance — the one where everyone from average Joes to movie monsters shake their booties to the “Nausea, Heartburn, Indigestion, Upset Stomach, Diarrhea” jingle — countless renditions have appeared on YouTube. It’s one of those unexpected culture connections made using the hokiest strategy. But for better or worse, it works.

In this latest ad for the stomach remedy, there are no macarena-like moves highlighting the symptoms the brand claims to relieve.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in