Pepsi's Tone-Deaf Kendall Jenner Ad Co-opting the Resistance Is Getting Clobbered in Social

Backlash to the spot has been swift

Today, Pepsi released its latest ad, a two-and-a-half minute spot from its in-house creative team, Creators League Studio, featuring Kendall Jenner as a model who leaves work to join a protest. Reception to it has not been warm, to say the least, as many see a major corporation co-opting a political movement against the current administration, and co-opting Black Lives Matter, to sell soda.