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Today, Pepsi released its latest ad, a two-and-a-half minute spot from its in-house creative team, Creators League Studio, featuring Kendall Jenner as a model who leaves work to join a protest. Reception to it has not been warm, to say the least, as many see a major corporation co-opting a political movement against the current administration, and co-opting Black Lives Matter, to sell soda.
The spot is part of a new campaign, “Live for Now,” which is about celebrating life’s “Live for Now” moments, according to a release from the brand.
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