Pepsi's Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

The brand's new short film spotlights a store owner and his community

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While some essential workers received a chorus of accolades in the advertising world in the first couple phases of pandemic marketing, others have continued on in the background without much of a nod from the folks who rely on them day in and day out.

Convenience and grocery store workers certainly fall into the latter category. In New York City, of course, that’s the bodega owner and worker—a community staple for nearly everyone who lives in one of the five boroughs.



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