Pepsi’s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

The brand's new short film spotlights a store owner and his community

Screenshot from the Pepsi bodega ad
Pepsi is covering rent throughout 2021 for Juan Valerio's bodega, JJN Corp Deli and Grocery, in the Bronx. Pepsi

While some essential workers received a chorus of accolades in the advertising world in the first couple phases of pandemic marketing, others have continued on in the background without much of a nod from the folks who rely on them day in and day out.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.