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PepsiCo CMO of global beverages Roberto Rios has joined frozen food purveyor Schwan’s Company as its first chief marketer last month, the company announced Monday.
Rios brings 25 years of marketing experience in the global consumer foods industry to Schwan’s, which sold an 80% stake last year to top South Korean food company CJ CheilJedang.
“His knowledge and experience in building strategic plans for global brands and executing those plans all the way to the consumer will be important in achieving our growth goals at Schwan’s and CJ,” said Schwan’s Company CEO Dimitrios Smyrnios in a statement.
In a quickly changing industry, Smyrnios said Schwan’s is “excited about the role Roberto will play in accelerating our company’s digital transformation, building on the strength of our brands, catching trends, and meeting evolving consumer preferences and customer needs.”
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