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NEW YORK Visitors to Pepsi.com will hardly recognize the place.
Earlier this month, Pepsi-Cola North completely renovated its online entity. The goal was to streamline the user experience while making it easier for the beverage maker to swap in new promotions as they arise.
The Pepsi Web site, which launched in 1996, is renovated roughly every two years. It attracts about 1 million unique visitors a month.
Most recently, the site tended to focus on whatever the big promotion of the day was, be it a Nascar tie-in with Jeff Gordon or the chance to redesign its soda can.
Too
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