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In a deal worth $3.85 billion, PepsiCo has agreed to acquire Las Vegas-based Rockstar Energy Beverages.
The privately held energy drink maker, whose products come in more than 30 flavors and are sold in over 30 countries, has had a distribution partnership with PepsiCo in North America since 2009.
PepsiCo chairman and CEO Ramon Laguarta noted the acquisition would help advance his company’s expansion into the category alongside its existing brands, such as Mountain Dew. “Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space,” Laguarta said in a statement.
As a category, energy drinks are anything but tired.
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