PepsiCo to Buy Rockstar Energy Drinks for $3.85 Billion

Beverage giant continues its push into energy category

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In a deal worth $3.85 billion, PepsiCo has agreed to acquire Las Vegas-based Rockstar Energy Beverages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in