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Digitas continues to make inroads into new market segments, last week adding beverage and packaged goods giant PepsiCo. to its client roster.
The Boston-based relationship marketing firm is charged with creating e-commerce vehicles to leverage the company’s Pepsi-Cola, Frito-Lay and Tropicana brands on the Internet. The scope of the work and budget for the Purchase, N.Y.-based client was not disclosed. BBDO in New York is Pepsi’s lead agency.
PepsiCo recently announced a 7-percent uptick in third-quarter revenue to $4.9
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