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PepsiCo has renamed its lemon-lime soda to Sierra Mist Natural, and introduced a new campaign this week to reflect the beverage’s more natural ingredients.
TV spots, via Goodby, Silverstein & Partners, San Francisco, debuted on Monday. According to PepsiCo, the reformulated soda contains no preservatives or artificial flavors, and is now made with real sugar instead of high fructose corn syrup.
The commercials communicate Sierra Mist Natural’s new positioning by showing a variety of “nature experts”—rocks, trees and a rainbow—craving for the product.
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