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With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi’s CMO stopped by Adweek’s Social Media Week to discuss launching into the space with Pepsi’s “Mic Drop Genesis NFT Collection” and key takeaways to help guide other creators.
Showing up where consumers are
As online and offline worlds continue to collide and new ways emerge to reach consumers, from TikTok to gaming and the metaverse, Kaplan said there’s no formula to help his team decide which platforms to join and when.
“There’s
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