PepsiCo Wants to Make Cocktail Mixers Cool Again

Neon Zebra will be available in four flavors on March 1

Each 7.5-ounce mini can includes two servings of alcohol-free cocktail mix. PepsiCo

When someone utters the words “cocktail mixer,” what comes to mind? Crusty margarita mix bottles in your aunt’s fridge, or poking out of a yellowed cooler during a suburban neighborhood get-together?

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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