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When someone utters the words “cocktail mixer,” what comes to mind? Crusty margarita mix bottles in your aunt’s fridge, or poking out of a yellowed cooler during a suburban neighborhood get-together?
Whether you have those visceral visions or no preconceived notions at all, PepsiCo’s new Neon Zebra line of cocktail mixers is aiming to rebrand the entire category for a new generation of drinkers.
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Launching March 1, the just-add-liquor products include two servings in each can, and come in four initial flavors: margarita, strawberry daiquiri, whiskey sour and mojito.
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