PepsiCo Puts a Neon Spotlight on Latina-Owned Businesses With 'Jefa-Owned' Campaign

Small business owners are encouraged to access resources through the beverage giant's Juntos Crecemos program

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While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers.

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