PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars

Company partners with Vox Creative on the project

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PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars.

It’s part of the company’s recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative, Super Bowl-friendly recipes.

“The Super Bowl is always a big moment for PepsiCo and our brands, and Game Day Grub Match allows us to bring our full food and beverage portfolio to life in a fun, engaging way,” Stephen Kalil, PepsiCo executive chef, said.

This time around, PepsiCo put a different spin on its annual event through a partnership with Vox Creative and Vox Media’s Eater and SB Nation.

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