Three brands under the PepsiCo umbrella will be making appearances in the Super Bowl this year, Adweek confirms.
Doritos, PepsiCo’s one-year-old sparkling water business Bubly and its flagship Pepsi-Cola brand will all have 30-second spots in this year’s game. It has not yet been revealed which quarter of the game the respective spots will run during. The creative for all three of the ads (details of which are still unknown) will be handled by Goodby, Silverstein & Partners.
PepsiCo also ran 90 seconds worth of ads in last year’s game. The three-ad buy represents a total investment of over $15 million, as CBS is charging north of $5 million for a 30-second spot this year.
Of course, these ads only represent a sliver of PepsiCo’s total buy for The Big Game: The food-and-beverage behemoth will also sponsor the Super Bowl halftime show, which allows it an additional 10-second ad before the show begins. The performer for this year’s Pepsi Halftime Show has not yet been announced.
Last year’s PepsiCo spots included a 60-second dual ad for Mountain Dew and Doritos that starred Peter Dinklage and Morgan Freeman, as well as a 30-second spot for Pepsi-Cola that featured past Pepsi spokespeople, such as Michael Jackson, Britney Spears and Cindy Crawford. Crawford’s appearance served as a nod to her 1992 Pepsi Super Bowl spot.
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