PepsiCo's Flamin' Hot Flavor Is Getting Its Own Super Bowl Commercial

The spot will feature both Doritos and Cheetos

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Unlike past Super Bowls, this time Frito-Lay’s Flamin’ Hot variety is getting a spot all to itself.

The commercial will feature Cheetos Flamin’ Hot Crunchy and Doritos Flamin’ Hot Cool Ranch, a new product that debuted late last year.

Although the company didn’t disclose any additional details, it said the ad will also involve a major celebrity. Last year, Cheetos’ Super Bowl commercial starred Shaggy, as well as celebrity couple Mila Kunis and Ashton Kutcher. Doritos’ Big Game spot featured a flat Matthew McConaughey.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in