Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep.
Today, the company is debuting the brand’s first major marketing push, which is all about quelling the anxieties of 2021.
PepsiCo enters the relaxation space
Driftwell is an uncarbonated beverage that contains 200 milligrams of L-theanine, an amino acid found in green and black tea that’s believed to calm people’s nerves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in