PepsiCo Begins Delivering Snacks and Drinks Directly to Consumers

New DTC websites aim to meet an increased demand for ecommerce options

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PepsiCo today launched two ecommerce websites that provide direct-to-consumer options for its dozens of packaged goods brands, such as Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life and more.

With more consumers turning to online ordering to avoid going to stores during the Covid-19 pandemic, PepsiCo wanted to “offer shoppers another alternative for easy and fast access to products they love,” the company’s svp and head of ecommerce, Gibu Thomas, said in a statement.

The first, PantryShop.com, offers seven themed multi-product “pantry kits,” each including items from categories like breakfast, snacking, workout or hydration.

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