PepsiCo Aims to Drive Support to Black-Owned Restaurants With Its First-Ever 'Dig In Day'

The brand hopes to generate $100 million in sales for small businesses

For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face.