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Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men’s daily lives.
Top line
The new campaign, “Zero Sugar, Zero Compromise,” is aimed at men in their 30s and 40s who are tired of settling. Depending on what TV show or YouTube clip a person is viewing, the brand will serve a spot with audio relevant to the content while showing a can of Pepsi Zero Sugar being poured into a glass filled with ice.
Someone
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