Pepsi Zero Sugar Declares the End of Compromise in New Campaign

Soda makers seek to meet demand for healthier options

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Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men’s daily lives.

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The new campaign, “Zero Sugar, Zero Compromise,” is aimed at men in their 30s and 40s who are tired of settling. Depending on what TV show or YouTube clip a person is viewing, the brand will serve a spot with audio relevant to the content while showing a can of Pepsi Zero Sugar being poured into a glass filled with ice.

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