Pepsi Zero Sugar Declares the End of Compromise in New Campaign

Soda makers seek to meet demand for healthier options

Pepsi Zero Sugar’s latest ad will run on TV, digital and radio. Pepsi

Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men’s daily lives.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.