Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Things were looking better for a minute there. In the U.S., masks were coming off, restrictions were lifting, and people were preparing to return to the office. Brands, meanwhile, were discussing how best to proceed in a nation where the pandemic was beginning to abate.