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Things were looking better for a minute there. In the U.S., masks were coming off, restrictions were lifting, and people were preparing to return to the office. Brands, meanwhile, were discussing how best to proceed in a nation where the pandemic was beginning to abate.
Then the delta variant hit and Covid cases started to rise, forcing everyone to pivot yet again.
In the latest spot from Pepsi, created by digital agency VaynerMedia, the brand is asking the public to stay inside.
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