Pepsi Taps 3 to Pitch 7UP Abroad

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Pepsi-Cola Co. International has invited three agencies to pitch its flavored beverages account outside the U.S., which includes 7UP. The business also involves Mirinda, a drink popular in Latin America.
A Pepsi representative confirmed the three contenders: New York-based BBDO and J. Walter Thompson, two client roster shops; as well as Goodby, Silverstein & Partners, San Francisco.

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