Pepsi Spears Exclusive Ad Pact With YAHOO!

Yahoo! announced on Monday that Purchase, N.Y.-based Pepsi-Cola will offer an exclusive, full-length, online look at Britney Spears’ first Pepsi commercial at http://pepsi.yahoo.com/britney. The sneak peak will air two hours prior to the spot’s worldwide television debut during this Sunday’s Academy Awards. The commercial, called “Performance,” features Spears singing the familiar “Joy of Pepsi” song. The spot was created by Pepsi’s ad agency, BBDO New York, and was directed by Joe Pytka.

Not only is this the first time Pepsi has premiered a commercial online, but it also signifies the first time there has been an exclusive advertiser on Yahoo!’s homepage. Pepsi has purchased all the media available on the Internet portal’s homepage for the entire Academy Awards’ weekend.

Additional online promotions will include the use of new, oversized ad units and a sweepstakes component in which fans can win one of four autographed items, including a jumpsuit used by Spears in the commercial, Spears-autographed photos and “Joy of Pepsi” music CDs.