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NEW YORK Urban music mogul Russel Simmons on Wednesday signed an agreement with Pepsi, stating the beverage company will donate at least $1 million annually for three years to as yet-to-be-determined nonprofit organizations that benefit the hip-hop community.
A six-member team, including a representative of Ludacris Foundation, will determine which charities will receive the money, according to a Pepsi spokesperson.
In return, Simmons, chairman of the Hip-Hop Action Network, has called off the “Campaign for Respect” boycott of Pepsi products scheduled to begin on Wednesday, following complaints that Pepsi displayed cultural insensitivity by pulling Ludacris ads but letting spots featuring Ozzy Osbourne remain on the air.
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