Pepsi Creates Its Own Sparkling Rosé for Bravo Fans

The on-trend pink beverage gets a new spin

Studio shot of Pepsi sparkling rosé
Pepsi Sparkling Rosé will be served exclusively at BravoCon. Pepsi
Headshot of Ian Zelaya

Rosé is the drink of choice for stars of Bravo series including the Real Housewives and Vanderpump Rules, so Pepsi has decided to treat fans of the shows to its own take on the pink wine.

Attendees of BravoCon, the NBCUniversal-owned network’s first fan convention taking place Nov. 15-17 in New York, can sip Pepsi Sparkling RosĂ© created exclusively for the event.

The bubbly beverage is a non-alcoholic, zero-calorie rosĂ©-flavored soda. Packaged in a clear full-size wine bottle, the pink-hued beverage is inspired by Bravo’s slate of programming and former Real Housewives of Beverly Hills star Lisa Vanderpump, who has her own line of rosĂ©.

“Like our loyal Pepsi fans, Bravo superfans are some of the most unapologetic and dedicated fans out there,” said Todd Kaplan, vice president of marketing for Pepsi. “We created Pepsi Sparkling RosĂ© to give the fans something extra special to enhance their BravoCon experience, and for a Real Housewives icon like LVP to give it her stamp of approval is truly awesome.”

Pepsi will highlight the rosĂ© at numerous BravoCon activations and events, including a photo booth themed after Vanderpump’s Villa Rosa estate and a branded performance stage, as well as a branded bar that will appear in a live taping of Watch What Happens Live with Andy Cohen on Nov. 17.

The three-day convention will feature more than 70 Bravo celebrities at 30 live events at New York venues including The Manhattan Center, Skylight Modern and Union West.


ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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