Pepsi Creates Its Own Sparkling Rosé for Bravo Fans

The on-trend pink beverage gets a new spin

Studio shot of Pepsi sparkling rosé
Pepsi Sparkling Rosé will be served exclusively at BravoCon. Pepsi

Rosé is the drink of choice for stars of Bravo series including the Real Housewives and Vanderpump Rules, so Pepsi has decided to treat fans of the shows to its own take on the pink wine. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.