Pepsi Makes Vanilla and Wild Cherry Dance-tastic in New Campaign

This is the first brand push for the fan-favorite flavors in five years

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Pepsi is putting Vanilla and Wild Cherry varieties in the spotlight for its latest campaign.

The soft drink brand unveiled its first campaign in five years for the two flavors, timed to the launch of the new Pepsi Vanilla Zero Sugar and reintroduction of Pepsi Wild Cherry Zero Sugar. The brand debuted two TV spots that extend Pepsi’s “That’s What I Like” campaign, the new U.S. tagline for 2020 that celebrates fans living their lives unapologetically.

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