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NEW YORK Pepsi-Cola North America is launching an original online series in the summer.
The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown (Rest Stop: Don’t Look Back) that will be a branded-entertainment play for soft drink Mountain Dew. The untitled project will bow in June on Web sites still being determined.
But in a twist, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in different creative directions, akin to the Choose Your Own Adventure book franchise.
“Putting this kind of interactivity in the storyline allows the consumer to have some engagement with the brand,” Pepsi vp, marketing Frank Cooper said.
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