Pepsi Is All In on Football Season With New Ads and Tailgate Tour

It's the brand's biggest football marketing campaign yet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Football season is nearly back in full force, and just in time for kickoff, Pepsi—a longtime partner for the NFL—is pushing out its largest football marketing campaign to date. This year, the brand is putting more focus than ever on the fans, with new TV spots and packaging, merchandise and a touring tailgate festival.

“This year we are really focused on the rich history we have with football as a whole, the NFL and the fans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in