Pepsi Is All In on Football Season With New Ads and Tailgate Tour

It's the brand's biggest football marketing campaign yet

Football season is nearly back in full force, and just in time for kickoff, Pepsi—a longtime partner for the NFL—is pushing out its largest football marketing campaign to date. This year, the brand is putting more focus than ever on the fans, with new TV spots and packaging, merchandise and a touring tailgate festival.