Pepsi and Dapper Dan Blend Fashion and Sports With Capsule Collection

The release furthers soft drink giant's efforts to connect with youth culture

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“An NFL fan and a fashion designer walk into a bar” sounds like the setup to a mediocre dad joke. But the idea actually served as the inspiration for Pepsi x Dapper Dan Football Watching Capsule Collection.

Pepsi partnered with renown Harlem designer Dapper Dan on a line of clothes designed for couch comfort. Blending luxury streetwear and classic football apparel, the limited collection features a lounger, hoodie, bucket hat and collectible Pepsi can.

The collection is also a marriage between two worlds that rarely intertwine.



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