Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

The brand's giving away free product in exchange for photos of cooking fails

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Things have been hard enough this year, so Pepsi’s giving fans a pass on Thanksgiving baking projects. Instead of trying to force an unruly combo of flour and butter into the shape of a pie, all that flavor can be found in a two-liter of the brand’s new seasonal cola: Pepsi Apple Pie.

To debut the new flavor, the brand worked with VaynerMedia to create a spot that’s fashioned like a cooking tutorial—except that not much goes well in this how-to.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in