Things have been hard enough this year, so Pepsi’s giving fans a pass on Thanksgiving baking projects. Instead of trying to force an unruly combo of flour and butter into the shape of a pie, all that flavor can be found in a two-liter of the brand’s new seasonal cola: Pepsi Apple Pie.
To debut the new flavor, the brand worked with VaynerMedia to create a spot that’s fashioned like a cooking tutorial—except that not much goes well in this how-to. Instead, the amateur pastry chef ends up with a pie that’s literally in flames. A truly 2020 innovation! Thankfully, a bottle of Pepsi’s new pie-flavored soda swoops in to save the day.
The brand’s giving away two-liter bottles of the new product to the first 1,500 fans to share evidence of their own baking fails via Twitter or TikTok. Sadly, that’s the only way folks can get their hands on the invention. For now, it’s not available in stores.
“Failing at baking—especially this year—is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season,” said Pepsi’s vp of marketing Todd Kaplan in a statement. He added that the new flavor constitutes a “refreshingly delicious twist on the traditional slice of apple pie” that aims to help folks have some fun this holiday without taking things too seriously.
The seasonal soda is packaged in PepsiCo’s newly redesigned two-liter bottles, which the company unveiled yesterday. The bottles feature a narrower grip point than the previous design, which the brand said allows for easier handling. It also expands the company’s branding beyond the label and onto the bottle itself.
The new bottle design is hitting key pilot markets in Chicago, Minneapolis/St. Paul and Wisconsin now, and will roll out nationally in the near future. As for the apple pie-flavored soda—which the brand said tastes just like America’s favorite dessert—fans will have to enter the sweepstakes to give it a try.