Pepsi-Cola Changes Spanish Slogan

DALLAS Dieste Harmel & Partners will break a Spanish-language Pepsi campaign next year with the new tag, “Es Pepsi” (“Is the Pepsi”), the client said.

PepsiCo has used the Spanish-language tag, “Movimiento Pepsi” (“The Pepsi Movement”) for its flagship brand since July 2002.

The new work will launch in January or February, according to client spokesperson Nicole Bradley.

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