Pepsi, Chrissy Teigen and DJ Khaled Want to Be All Over Your Instagram Feed This Summer

Brand strategy leans on UGC, AR and celebrity influencers

The brand wants to let users create their own unique experiences. Pepsi

PepsiCo vp of marketing for colas and Adweek contributor Todd Kaplan still sees America’s second most popular soda as a challenger brand—and this summer, his team and their agency partners want to make the biggest possible splash by pushing that narrative on the country’s fastest-growing social platform, Instagram.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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