Pepsi, Chrissy Teigen and DJ Khaled Want to Be All Over Your Instagram Feed This Summer

Brand strategy leans on UGC, AR and celebrity influencers

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PepsiCo vp of marketing for colas and Adweek contributor Todd Kaplan still sees America’s second most popular soda as a challenger brand—and this summer, his team and their agency partners want to make the biggest possible splash by pushing that narrative on the country’s fastest-growing social platform, Instagram.

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