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NEW YORK PepsiCo’s latest campaign for its flagship brand from BBDO will break just before Thanksgiving with the new tagline “Pepsi. It’s the cola,” a client representative confirmed on Wednesday.
That line will replace the “Joy of Pepsi,” which debuted in 2000, evolving from the ealier “Joy of cola.”
The Purchase, N.Y., client had registered the lines “Pepsi. It’s the cola” as well as “How ’bout a little Pepsi?” with the U.S. Patent and Trademark Office [Adweek, Nov.
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