Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Campaign will hit 100 markets after a limited rollout last year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. 

A Pepsi rep confirmed the "Say It with Pepsi" campaign to Adweek, and said the emojis will be featured on packaging across the brand's portfolio of drinks—regular, MAX and diet/light.

The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs, to be used both globally and tailored for local markets.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in