Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Campaign will hit 100 markets after a limited rollout last year

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. 

@nudd Tim Nudd is a former creative editor of Adweek.