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Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans.
A Pepsi rep confirmed the "Say It with Pepsi" campaign to Adweek, and said the emojis will be featured on packaging across the brand's portfolio of drinks—regular, MAX and diet/light.
The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs, to be used both globally and tailored for local markets.
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