Legacy Brands

Pepsi Kicks Off 2020 With a New U.S. Tagline

'That's What I Like' follows new global tagline 'For the Love of It'

Pepsi can next to its new tagline
The new tagline will appear in Pepsi ads indefinitely. Pepsi
ian.zelaya
By Ian Zelaya

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Pepsi is kicking off 2020 with a new tagline that encourages consumers to tune out the haters and live life unapologetically. The soft drink brand has debuted “That’s What I Like,” which will appear in ads for Pepsi, Diet Pepsi and Pepsi Zero Sugar indefinitely, beginning with five national TV spots.

“That’s What I Like” is Pepsi’s first U.S.-based tagline in more than two decades, joining the likes of “The Joy of Cola” and “The Choice of the New Generation.”

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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