Pepsi Kicks Off 2020 With a New U.S. Tagline

'That's What I Like' follows new global tagline 'For the Love of It'

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Pepsi is kicking off 2020 with a new tagline that encourages consumers to tune out the haters and live life unapologetically. The soft drink brand has debuted “That’s What I Like,” which will appear in ads for Pepsi, Diet Pepsi and Pepsi Zero Sugar indefinitely, beginning with five national TV spots.

“That’s What I Like” is Pepsi’s first U.S.-based tagline in more than two decades, joining the likes of “The Joy of Cola” and “The Choice of the New Generation.”

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