Pepperidge Farm Puts On Fresh, Fun Face

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NEW YORK Pepperidge Farm is launching a multimillion dollar television and print campaign designed to “re-ignite consumer passion for the Pepperidge Farm brand.”

The campaign, created by Young & Rubicam in New York, introduces the company’s first new spokescharacter in nearly 50 years in six animated 15- and 30-second TV spots.

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