Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Pepperidge Farm is launching a multimillion dollar television and print campaign designed to “re-ignite consumer passion for the Pepperidge Farm brand.”
The campaign, created by Young & Rubicam in New York, introduces the company’s first new spokescharacter in nearly 50 years in six animated 15- and 30-second TV spots. Promoting such products as Chocolate Chunk and Milan cookies, Farmhouse and Swirl breads, Texas Toast frozen garlic bread and a new Mini cookies line, the commercials will run on network and cable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in