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DALLAS Pep Boys has pulled its ad account from The Richards Group and will handle the work in-house, the client has confirmed.
A representative for the Philadelphia-based automotive aftermarket chain said the decision is part of the company’s new communications strategy but declined to elaborate further. Agency executives declined comment.
Pep Boys has spent $35 million on ads this year through September, according to Nielsen Monitor-Plus, the same amount it spent during all of last year. Richards handled both creative and media chores.
Independent
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