PeopleSoft Taps KB&P

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2Bridge Software Chooses Leagas Delaney
SAN FRANCISCO–Kirshenbaum Bond & Partners West last week landed its first global client since opening for business in 1997, picking up software company PeopleSoft’s $15 million-plus advertising account.
The San Francisco agency was awarded creative and media duties on the account following a review that included crosstown shops Young & Rubicam and Citron Haligman Bedecarre.

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