People Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot

A glimpse at life without chips for your guac

Headshot of Katie Richards

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according to Avocados From Mexico.

The brand explores the idea of a chip-less world in its Super Bowl spot, released today. This marks Avocados From Mexico’s fourth consecutive year in the game, with creative from agency GSD&M.

A 60-second version of the ad rolled out today, but a 30-second cut of the ad will run during the game.

The spot opens on a a weird bio dome that has sealed all the terrible things in the world on the outside, and kept all the good things (like Avocados From Mexico) on the inside. This new world features massage chairs and everyone’s favorite celebrity Chris Elliot. But they forget the chips, and when the last remaining humans, decked out in white, discover the chips are outside of their precious dome, things instantly turn straight savage.

Things take a turn when the leader of the pack drops the knowledge that avocados, especially Avocados From Mexico, go great with many different food items. Avocado toast anyone? But, as we’ve all grown to learn, nothing good seems to ever last…

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Chief Creative Officer: Jay Russell
President: Marianne Malina
Group Creative Director: Tom Hamling
Group Creative Director: Tim Eger
ACD/Copy: Barrett Michael, Leigh Browne
ACD/AD: Greg Wyatt, Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi
Account Supervisor: Audrey Henderson, Cat Snyder
Director of Business Affairs: Lindsay Wakabayashi
Chief Strategist: Andrew Teagle
Project Manager: Venus Soto
PR Communications Manager: Chelsey Korman

Production Company: O Positive
Directors: David Shane/Michael Clancy
Director of Photography: Marc Laliberte-Else
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Producer: Ken Licata

Editorial: Arcade Edit
Editor: Nick Rondeau
Asst. Editor: Dean Miyahira
Managing Partner: Damian Stevens
EP: Crissy DeSimone
HOP: Kirsten Thon-Webb
Producer: Alexa Atkin

Editorial: GSD&M (Teaser)
Editor/Animator: Jacob Stern/Nick Grisham (Teaser)
Associate Producer: Mystie Pineda (Teaser)

Online, VFX, Color: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
VFX Set Supervisor: Jonah Hall
Executive Producer: Sabrina Elizondo
Flame Artist: Brian Shneider
Flame Assists: Brandon Harden, Brack Hightchew, Erik Rojas
Design: Kevin Lau, Jon Lorenz, Zach Carnes, James Kim
CG: Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann
Nuke Artists: Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe
Colorist: Miles Kinghorn
Producers: Jillian Lynes, James Reid
Production Coordinator: Michelle CasHllo
Music & Sound Design Company: Robot Repair
Music: Kael Alden
Sound Design: Doug Darnell

Audio Post Studio: Eleven Mix: Jeff Payne
Asst. Mixer: Jordan Meltzer & Andrew Smith
Executive Producer: Melissa Elston
Producer: Maddee Bonniot

Mix: David Bewley/Pony Sound (Teaser)


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@ktjrichards Katie Richards is a staff writer for Adweek.