People Seeking Distraction in Quarantine Turn to the World’s Bestselling Card Game: Uno

A Crazy Eights variant invented by a barber and marketed by a mortician

deck of uno cards
Uno is back in vogue as people, bored in quarantine, look to favorite childhood games for entertainment. Uno

When the NBA put its players in a Covid-19 bubble in advance of the playoffs this summer, Milwaukee Bucks power forward Giannis Antetokounmpo found himself quarantined in Disney’s plush Gran Destino hotel in Orlando, Fla., with his NBA player brothers Thanasis and Kostas Antetokounmpo. For weeks, this “troika of Greek studs,” as sports publication ClutchPoints termed them, were bored out of their 20-something minds.

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.