Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PeopleSoft of Pleasanton, Calif., has asked Saatchi & Saatchi in San Francisco to make a final creative presentation to management for the software maker’s estimated $10 million advertising account.
“It is premature to say that Saatchi has been selected as our new agency,” said Ellen Brout, corporate advertising manager at PeopleSoft. “Manage-ment needs to give their final approval, and the presentation is not until later this month. However, Saatchi is being recommended at this time.”
Other finalists for the account were incumbent W.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in