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CHICAGO Carmichael Lynch likens people to wild animals in a new campaign for Jack Link’s Beef Jerky.
Television spots, which broke last week, depict everyday people in rugged situations intended to highlight the brand’s “Feed your wild side” tagline. One ad shows a group of people in a field eating jerky when a helicopter appears over the horizon. Like animals encountered in the wild, they run from the copter, but one man is felled by a tranquilizer gun.
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