People en Espanol ‘Renews’ Itself

One of the few survivors in a dwindling field of Spanish-language magazines, People en Espanol is adding a dash of health content to help ensure its own longevity.

Under the direction of editor Armando Correa, Espanol, a spinoff of Time Inc.’s People, will sport new graphics and design elements along with new healthy living content beginning with the June issue.

Correa created a new section called “Renuevate” (“Renew Yourself”) to house the magazine’s columns and advice on subjects such as simplifying one’s life and building self esteem. The following issue of the magazine will carry a health theme.

“What we’ve found through our readers is that Hispanic women want more advice for overall health and wellness,” said Lucia Ballas-Traynor, publisher of People en Espanol. “We’re now bringing more of this service to them in every issue. This is a great resource we can go out and present to new advertisers, both endemic and non-endemic.”

Hispanic-focused titles from Reader’s Digest Association’s Selecciones to Time Inc.’s SI Latino, an offshoot of Sports Illustrated, have succumbed to the devastated ad market in recent months.

People en Espanol also could use some help in that department. Along with the rest of its print brethren, Espanol has taken a hammering in the weakened ad climate. This year through May, ad pages declined 32 percent to 192 versus a 22 percent decline for the Entertainment/ Celebrity category, per Mediaweek Monitor.