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Having seen a makeover tool fuel traffic growth at the Web site of its fashion magazine InStyle, Time Inc. is adding the tool to two more of its sites.
People en Español has launched Cambia Tu (Change Your Look) on its site, hoping to capitalize on the growing Hispanic Web audience and Hispanic women’s interest in beauty. T-Mobile is the launch sponsor.
Another Time Inc. site, People.com, is set to launch the tool in September on its People StyleWatch channel.
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