People Are Feeling More Emboldened to Travel Due to Flexible Schedules

Families working from home or partaking in virtual learning are looking for a vacation, Vrbo study finds

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There is no doubt vacationing will look different this year. Major airlines saw 80% drops in Q2 revenue, the cruise industry is on a continued pause, and a majority of Americans canceled their summer travel plans.

However, a new report from Vrbo found that extended work from home periods, virtual classes and the need for a change in scenery could lead to a rise in travel during what is normally the offseason.

The consumer research study conducted by the vacation rental platform asked families about their expected travel habits for the rest of the year, resulting in hopeful statistics for the industry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in